Overview:

This webinar will provide an in-depth understanding of the Federal False Claims Act, Federal Anti-Kickback, and Stark laws, and discuss how marketing activities can trigger either or both.

It will also provide the basic building blocks you will need to develop and maintain your company’s precious commodity - your reputation - and eliminate exposure to fraud charges based on marketing practices. It will also cover the practical requirements and operations, principles of compliance, and the basic elements that every business has to have to reduce civil and criminal liabilities and economic sanctions.

Why should you Attend:
On completing this webinar, you will have an understanding of anti-kickback regulations, Stark laws, and compliance issues that shore up company weaknesses in marketing. You will know how to implement mandatory internal controls to reduce exposure to risks. The course includes a case study discussion of how a company's marketing efforts exposed an organization to many vulnerabilities.

This session will benefit all functional groups who have data protection responsibilities, marketing responsibilities or need to understand the basics of compliance.

Areas Covered in the Session:

• Federal False Claims Act
• Federal Anti-Kickback Statute
• Federal Anti-Referral Law (Stark I & 2)
• Introduction to basic compliance as an effective tool
• Case study about an organization and how their marketing efforts exposed the organization to vulnerabilities

• Hospital executives, particularly CEOs, COOs, CFOs, CNOs, and CMOs
• Physicians
• Physician practice managers
• Other healthcare provider executives