Overview:

This session applies established change-management frameworks specifically to technology adoption in construction settings, addressing the human dynamics that drive resistance to new digital tools and systems.

This session addresses generic digital tools and organizational change principles broadly; it is not a training or walkthrough of any specific named software product. Attendees will look at standard business change-management frameworks, including stakeholder buy-in and structured training timelines, adapted specifically to the construction environment and the particular concerns field staff tend to raise about new technology.

Why you should Attend:
Technology investments that meet field resistance don't fail because the tools are bad, they fail because the human side of the change was never properly managed, and no amount of additional technical training fixes that underlying gap.

Recognizing technology resistance as a change-management challenge rather than a training gap changes what kind of intervention actually works. This session gives your leadership team the change-management frameworks that address resistance at its actual source.

Areas Covered in the Session:

• Why technology resistance in construction is a change-management issue, not a training gap
• Common root causes behind field staff resistance to new digital tools
• Building genuine stakeholder buy-in before a new tool is introduced
• Structuring communication that explains the "why" behind a technology change
• Sequencing training and rollout to build confidence rather than overwhelm
• Identifying and empowering internal champions for new technology adoption
• Addressing generational and role-based differences in technology comfort
• Measuring whether resistance is genuinely decreasing over time

• Construction Directors
• Project Managers
• IT Directors
• HR Business Partners
• Superintendents
• Business Owners